WPC Partners

ChromaLuxe is an official WPC GOLD SPONSOR!

ChromaLuxe aims to further grow its network in the world of Professional Photography and aspires to become a preferred solution for high quality prints all over the world. The combination of colour brilliance, superior durability and archival qualities makes ChromaLuxe the perfect choice for image reproduction. Using dye sublimation, ChromaLuxe provides high-definition, durable photo panels that will preserve images for generations to come. Instead of printing images directly on a surface, which may scratch easily, the image is infused into the coating to provide permanent protection. This print technology opens new opportunities for photographers to present something new and unique to their clients. A print with an unseen WOW effect.

ChromaLuxe HD panels are one of the most exciting products to enter the photo market in recent times. They bring a new high quality level to printing on oa. metal plates with a colour range and an almost 3-dimensional luminescence that far exceeds UV direct printing and even classic photo prints with or without acrylic top plates. Ideal for top end gallery and exhibition printing, as well as office and home décor. 100% water resistant and with an unbelievably hard coating they are exceptionally durable. Scratch, fire and chemical resistant. Also lightweight for shipping and easy to hang.

ChromaLuxe is a brand of Universal Woods, the world’s leading manufacturer of hard-surface coated substrates for sublimation printing. Universal Woods exports to over 90 countries worldwide and offers thousands of products from the head office, located in Louisville, Kentucky, United States and regional offices in Belgium and Australia.

Discover more on www.chromaluxe.com


Nikon is a world-leading provider of imaging products and services. Its innovative optics technology – from consumer to professional cameras, lenses to system accessories – is powered by over 100 years of experience. The brand is globally recognised for setting new standards in design and performance, with Nikon’s revolutionary Z series mirrorless cameras and NIKKOR Z lenses representing a new dimension of optical performance.

Nikon is committed to leading imaging culture and enables some of the world’s best visual artists to reach their creative potential through visual storytelling. Its award-winning equipment empowers photographers and videographers to realise their creative vision at the highest level.

As a trusted visionary partner, it unites all levels of content creators through its engaged community, unrivalled technical expertise and access to educational resources, via initiatives such as The Nikon School.

Discover more on www.nikon.com


Innovation, ingenuity, and craftsmanship in the photographic industry are synonymous with Graphistudio. A Company with a strong innovative approach mixed their artisans’ roots and the pursuit of beauty. Two things that complement the Company’s core values. With the vision of constant and organic growth, Graphistudio is evolving and adapting to the world’s new challenges, supporting their local community, coexisting and conserving their natural resources, and bringing a unique and beautiful product to the world. In 1992 Graphistudio developed the concept and technology to create the globally sought-after Lay-flat Album. This revolutionary invention has been popularized and included in our culture as one of the most important pieces to commemorate photography. Since then, this has changed the way the world views and appreciates photographs, is also a living reminder that has helped loved ones celebrate memories and create an heirloom.

Made in Italy
It’s synonymous with style, elegance, quality, and attention to detail. Graphistudio creations are known worldwide as one of the most accomplished examples of Made in Italy, distinguished for the accurate selection of materials, innovative processes, and designs. The printing quality is one of our proudest accomplishments; This quality is guaranteed thanks to a strict daily procedure of constant testing and experimentation from our experts and technicians. Our staff works diligently, correcting every minimal flaw and making sure the photographer can enjoy a reliable experience and consistency in their products. Attention to detail is one of the main characteristics of Graphistudio, Attention to the product and attention to the people. We like to think that everything that it’s created in a meaningful way
carries a positive impact, that everyone can experience. And that’s why we care for every step we take in our process and the relationship with our customers.


KIVO 3D – Virtual Galleries for the WPC

Our virtual galleries have been made possible thanks to the expertise of Charles Henniker-Heaton and his company KIVO 3D. Charles has spent most of his life working in photography and has in recent years become a specialist in 3D adaptations. He is a long-term supporter of the WPC.

Virtual galleries are becoming a standard way for any major gallery or successful artist/photographer to display art on-line on a wall, fully to scale. For photographers selling their images as art, they are ideal. For commercial photographers, they provide a new and interesting way to present their work to agencies and art directors.

Charles is British but lives near Brussels in Belgium. He says, “One of the joys of working virtually is that our customer base can be literally anywhere – we currently have clients all around Europe, in the States, Canada and Australia. We are not limited to just art and photo; recently we have been making several imaginary breakout rooms for virtual conferences held by the European Commission.”

The software system used for the WPC galleries is from German software company Kunstmatrix. KIVO 3D is one of the very few Certified Service Providers authorized by Kunstmatrix. They offer a very affordable curation service which includes extra features not normally available and takes the pain out of having to learn a new software system. The service can save photographers a lot of their valuable time.

To find out more, visit either Charles’ website at www.kivo3d.com or the gallery showcase at www.vrgalleries.art


Lumix has been Panasonic’s proprietary brand name since 2001 for its series of digital cameras, many with Leica lenses and Mega OIS image stabilizer, in both mid-range and semi-professional ranges.

G-series cameras use Micro Four Thirds sensors, which are slightly smaller than the APS-C sensors in rival mirrorless cameras. They can field smaller bodies and lenses, making the whole system more portable. There’s also Panasonic’s specialty: 4K video features. Many of Panasonic’s cameras are designed to be just as fantastic in the video world as they are in photography, and some, like the latest Lumix GH6, are true video specialists.

Lumix cameras are also available in compact formats, with fixed lenses. These include extended zoom travel cameras, bridge cameras, and high-end compact cameras for enthusiasts. These are exceptional for those who prefer an all-in-one package.

For professionals and enthusiasts, Panasonic has ventured into the world of professional full-frame mirrorless cameras with great success. Its Lumix S1 and Lumix S1R models, and the Lumix S1H cinema camera, have recently been joined by the Panasonic Lumix S5, which is arguably one of the best balances of features, performance and price we’ve seen. It is certainly among the best mirrorless cameras you can buy right now. These cameras use L-mount lenses, in partnership with Leica.


Founded in 1941, Hasselblad is a leading manufacturer of medium format digital cameras and lenses. True to their Scandinavian heritage, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, and extremely high performance. For over half a century, Hasselblad cameras have captured some of the world’s most iconic images – including the first moon landing – and have helped shape the way we look at the world through authentic photographic art. Trusted by NASA and used by some of the world’s greatest photographers, Hasselblad continues to develop products that allow all types of creatives to capture their artistic vision.

Hasselblad’s H and X camera systems and their superb range of medium format lenses fuse innovative technology with precision mechanics, delivering exceptional imaging experiences for every type of photographer. The highly professional H system, with its latest line of H6D-50c, H6D-100c and H6D-400c Multi-Shot, offers the highest image quality and resolution with 50, 100 and 400 megapixel solutions. The more portable X System makes it easy to take medium-format photography out of the studio with options that include the world’s first medium-format compact mirrorless digital camera – the X1D-50c – followed by the second generation X1D II 50C. By combining the CFV II 50C digital back and 907X body, Hasselblad’s photographic history is connected, bringing together the X, H and V systems in a portable and stylish package.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen, Hamburg and Shenzhen and distributors worldwide.


Bron Elektronik AG, founded in 1958, with its well-known broncolor brand, has developed over the last half century into a “global player” in the international market for professional lighting systems. The mission is to help image industry professionals develop their business by providing high quality lighting solutions.
Light is our passion. The challenge of constantly meeting your needs and repeatedly surprising you with innovations is our motivation – and light is our passion.
Our goal is to produce state-of-the-art products, contained in a robust and modern design that incorporates broncolor’s technological innovations and guarantees an unbeatable quality standard. This is also what you expect from us in your daily work in the studio or on location. Swiss quality and attention to detail are present in all our products. Present all over the world. The broncolor products easily handle sets with ensive works. To make sure you have products you can rely on, all equipment undergoes a thorough stress test.